Bronze for creativity in Promo and Activation, Product & Service
On International Kissing Day, the “Cornetto Movie Kiss” event invited real couples to go on set, in the middle of Madrid´s busiest plaza, to star in their very own Hollywood style kiss. The scene was shot with a rotating HD camera and edited in real time with opening and closing credits, and of course, an original soundtrack.
…Ready for sharing
The scene was sent to participants via email and uploaded in real time to the @CornettoMovieKiss Instagram account, tagging the stars so they could share their moment, in the moment.
Watch this dedicated Instagram account here:
INSIDE THE EVENT….
This event has been created by Hello Lola (Lowe & Partners Madrid) and produced by Story: We Produce.
The “Movie kiss Machine”, a special camera booth that pans 360 degrees around couples to capture them while kissing, has been made by Artefacto.
DeSeif has made the panoramic videos, and LightProject has coordinated the event.