Thoughts from the director:

The project was born when Gabriela’s team and Sony reached out to me asking for a visual proposal of the single « Crime ». From the beginning, I wanted to express through visual metaphors, ironic and sometimes even ridiculous ones, how a human being can do crazy things in order to win a lost lover back. I think that love is such a powerful feeling that it can make us lose all control, and sometimes it can even make us lose our identity.

In order to make this piece, each department had the freedom to really identify with the concept of the video in order to bring in their own style. Shooting more than 25 shots in on day is a physical and mental challenge, but I’m happy that we were able to control that intensity of shooting in a creative contribution.

This project is therefore special for this very reason, for the family that was formed during the shoot. Without knowing each other, and in only one day, you create a unity and build a trust that makes you want to give the best of yourself. In the most genuine matter. And yes, I think that filming in an 18th century museum with a 90s wardrobe and a disco ball, adds a touch of magic to the music video.