Maazi is the personal project of Marián Fernández Orive, who has spent 25 years as a director in the Inditex Group, first as sales director, subsequently directing their expansion in Greece and finally leading the creation and launch of the Uterqüe brand.
Inspired by this philosophy and in order to highlight the Galician spirit of the brand, we decided to shoot in the Ribeira fish market, one of the most important in Spain located in the northern part of the Arousa estuary.
Concept / Creative direction: Querida
Photohrapher: Salva López
Stylist: Stephania Yepes
Retoucher: Ricard López
Make up and hair artist: Patricia Field